White Pages
Illustrating a new way to update all of your online details in an instant.
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Role — UI
Tools — Sketch, Illustrator
Agency — The Royals
Location — Melbourne
BRIEF
Create a marketing page for the White Pages Connect tool, an online dashboard that allows a user to publish and update their business details across the top 30+ search engines, social platforms, directories, apps and maps in one simple step.
My responsibilities — Visual identity · UI design · Illustration
Illustrations
Bringing life to the tech heavy product I suggested the use of illustrated elements to show how the service could enhance customers lives day to day. I created various illustrations showcasing the possibilities of the product in a friendly way. I used Illustrator to create and refine the illustrations that were inspired by the copy sections they were paired with.
Style
Utilising the brands new colour palette and font I had the foundations to create a new design direction. With a one page layout I intended to showcase the product offerings and convey its usefulness to end customers with a simple clean UI approach. With illustrations featuring heavily I designed a modern, clean style for the UI elements and background.
I think illustrations can bring both personality and a human touch to a brand. My tool of choice is Illustrator but I also explore illustrating in Sketch and Procreate.