Latitude
financial
services
Re designing the site for Australia’s best travelling credit card.
🌎
Role — UI
Tools — Photoshop
Agency — BWM Dentsu
Location — Melbourne
BRIEF
Redesign the outdated 28 Degrees Platinum MasterCard site. An Australian credit card with no conversion or transaction fees abroad, aimed at people who regularly travel.
Project responsibilities — UI Design · Client facing · AA accessible
As this MasterCard was specifically useful for travel, I had the pleasure of sourcing all the beautiful travel imagery used in the site.
Style
I used the brands fonts, icons and colour palettes as a base to design the feel of the site. It was heavy on imagery, giving a modern feel to the site.
Components
I worked with the UX designer to ensure we kept the number of components to a minimum in tandem with creating the new design system.
To drive traffic to the site, 28 Degrees had a travel blog with travelling tips. As so many articles were already live I had to redesign the article pages but ensure the content remained the same.
